It might be time to look into hiring a ghostblogger.

If you’ve been in the lawn care or landscape design/build industry for many years, you’ve acquired a lot of knowledge. You probably have also developed a niche within the industry. What better way to share your knowledge than through an e-book?

Sure, it would be great to write a print book—and you can still accomplish that goal—but you can use your e-book as market research to see if there’s an audience for your intended subject. Plus, you can reuse your e-book material many times over for a webinar, a video script or individual blog posts. Plus, it’s a great start to having a traditional book published because you already have the basic book format established with your e-book.

What happens if you don’t like to write or if you don’t have time to write an e-book?

Hire a ghostblogger.

A ghostblogger is a content writer you hire to write your book for you. Yet, you get the credit as the author.

Is this ethical?

Yes, because you and the ghostblogger agree that your name goes on the e-book. Over at my blog,, I wrote two articles about ghostblogging, where I discuss why it’s perfectly fine to hire a ghostblogger to write for you and put your name as the author. Likewise, I share some tips on how to hire the right ghostblogger for you.

Before you contact your intended ghostwriter, though, you first need to figure out what you’re going to be writing about. Here are three brainstorming ideas:

  1. What will your e-book’s topic be?
  2. Who will be your audience?
  3. What will your e-book’s purpose be: to teach, to entertain or another reason?

Additionally, do you have enough material to fill an average e-book—which is between 45 and 50 pages? You may find that you have enough material for three e-books!

Plan to use your e-book as a marketing tool to get more subscribers, extend your reach and as a building block to position you as an expert in the lawn and landscape industry.

So, is it time for you to write an e-book? Or a print book? If so, consider hiring a ghostblogger to do the work of writing for you.

Wendy Komancheck blogs and writes Web content for the lawn care and landscape industries. You can learn more about her at or email her at